For a lot of entrepreneurs, the one thing they hate more than marketing is the algorithm. But the creators pulling in high engagement are doing this part differently.

You know when ChatGPT keeps giving you bottom-of-the-barrel content, no matter how you prompt it? Here’s how to avoid that.

You’re never going to get ChatGPT to sound the same as a professional copywriter. But you can get pretty dang close.

Most content is missing this essential piece of the puzzle, and that’s why it doesn’t convert into leads and clients.

My local pilates studio showed me the exact wrong way to get a client.

An incredibly unique business leader who created a LOT of marketing content despite her busy schedule.

Four storytelling secrets for creating content that deeply connects on an emotional level so you’re no longer shouting into the void.

I came away from the wine industry with a lot more than a palate for Pinot. I also learned the value of using emotion in your marketing — and what happens if you overlook it.

A highly specialized company with a message that went from scattered to streamlined.

Struggling to turn website visitors into paying clients? This checklist breaks down 5 essential homepage copy tips every health/wellness coach needs to write a coaching website that actually converts.

You know what makes a coaching homepage powerful? It’s not the credentials or awards — it’s this subtle shift that makes your dream clients feel seen and heard.

Your website looks great — but is it actually doing its job? Here are 5 common copy mistakes that quietly cost you clients (and how to make sure your words are working for you).

Struggling to attract dream clients? You might have a messaging gap — a hidden disconnect between what you say and what your audience actually hears. Check out my simple test to help find it and fix it.

If your content isn’t getting engagement, it’s not because you need more tips — it’s because it needs more connection.
Here are three simple yet powerful ways to reframe your messaging so it resonates emotionally and positions you as the go-to guide your people trust.

Your homepage has three seconds to grab a visitor’s attention — if it’s vague or confusing, they’re gone. Here’s how to nail the messaging so your dream clients stick around (and actually book with you).

Struggling to get clients to say “YES!”? You don’t need more copy — you need a strategy. Without a strong messaging foundation, your words won’t convert. Read on to fix your messaging and finally see results!

The best coaches don’t just share advice; they use powerful stories to educate, connect, and make their advice memorable. Here are 5 storytelling tips to convert more of your ideal clients.

Your emails are an incredibly powerful tool for connecting with clients, but are they unknowingly missing the mark? Here are 8 do’s and dont’s to improve engagement.

Your web pages are valuable real estate, but are you using them to their full potential? Here’s checklist of what you should always include.

Is your copywriting causing readers to drop off? Beyond typos or grammar mistakes, here’s how to audit your work to fix issues that can create wonky content.