It’s frustrating when you have incredibly unique and transformative work… yet people online don’t get it.
You might even get amazing in-person referrals, but when it comes to social media, it feels like no one understands the value.
No matter how much thought and effort you put into your content, you can’t get in front of the people you want to help, and it feels like no one is listening. And you can’t help but wonder…
Is it me? Is it them? What did I do wrong?
I’m betting that 99% of the time it’s not you. And not them.
You probably have incredible things to say.
But your content isn’t talking about your work the right way. So people keep scrolling.
When copywriters build marketing content (like social posts, website pages, or emails) we always use certain frameworks and elements to ensure the reader understands why it’s valuable for them (we call these “conversion strategies”).
If you’re not using those elements (or if you’re using AI or “viral” templates), your content tends to dilute the actual magic behind your work, and people don’t understand why they should choose you.
If you want your content to attract the people you want to help and position you as the ideal person to address their health concerns…
Your content needs 5 important elements that help build trust with your reader.
And you don’t need a total overhaul. Most of the time, a few key shifts will totally change how your audience perceives you and your work.
Incorporating the right talking points helps your reader see the value, trust your expertise, and grow interested in working with you.
Who am I to say? After 15 years in marketing, where I’ve managed the messaging and strategy behind multi-million dollar national campaigns, I’ve seen quite a few campaigns flop. And I’ve also seen which specific changes will trigger customers to act, fast.
I use this experience to help health coaches and wellness practitioners identify the specific stories and talking points that will activate their ideal clients.
I’ve helped women go from posting good-yet-ineffective content, to exploding their reach and booking more consultations within weeks.
This content cheatsheet you’re about to get isn’t just a checklist. It’s actually an in-depth guide to the 5 most important things your content needs to be say for people see the value of your work.
This kind of strategic thinking has helped my clients:
Book out a brand new group health coaching program
Fill up a webinar, leading to discovery calls with ideal clients after
Build a whole content ecosystem that’s aligned with their unique brand
Put together last-minute presentations to a room full of ideal clients
Create one-pagers, bios, and profiles that capture more attention
Create posting schedules that feel sustainable and connect with the right people
Know what to say in posts to make the right people understand your work and reach out already wanting to work with you
Download the cheatsheet now and start writing content that conveys your value, speaks to the right people, and inspire them to finally act.
What Clients Are Saying…
“I am getting way more action with the posts you have worked on with me. It's not even comparable to what I was doing on my own.
This gives me a lot of confidence, thank you! ☺️”
— Stacey T.“I just feel very relieved and confident because I know how to talk about myself now, in a way that's true to me and also aligned with my goals”
— Tamara S.“The quality of the content feels more intentional and impactful, and it's landing with my audience…
I posted only three times last week and still saw higher engagement on social media.”
— Nichole D.“I have a much better sense of how to ‘put myself out there' and get a response”
— Susan A.