Before You Hit ‘Post’: The Client-Attracting-Content Cheatsheet For Health Coaches [Checklist Download]
Everything your next post needs to include if you want to drive demand and sales
It’s frustrating how the people with the most unique and transformative work have the hardest time explaining it.
I meet so many health coaches and holistic practitioners who are incredible at helping people improve their lives (and get amazing referrals in person)…
Yet when they put themselves ‘out there’ on social media, strangers on the internet just don’t understand the value.
So you put more thought and more effort into your content, throw tons of ideas at the wall, and still, it feels like you can’t get in front of ideal clients and no one’s really paying attention.
And you can't help but wonder…
Is it me? Is it them? What did I do wrong?
I’m betting that 99% of the time it’s not you. And not them.
You probably have incredible things to say.
But your content isn’t framing your work and ideas the right way. Which is why people keep scrolling by.
When you use AI, or “viral” templates, or fill-in-the-blank formulas, it dilutes all the goodness behind your work, and doesn’t show people why they should choose you.
If you want to organically attract the exact people you can help, and have them see you as the ideal person to fix their exact health concerns…
Your content needs to be designed to build trust and authority.
But you don’t need a total overhaul.
Most of the time, there are a few key shifts that will start translating your unique work into words that build your authority.
It comes down to incorporating marketing strategies that position your ideas in your audience’s mind the right way. That framing helps people see the value, trust your expertise, and genuinely want to work with you.
And that’s when your content finally translates into real demand and sales.
How do I know this? I’ve been in marketing for 15 years now, and I’ve seen exactly what makes a campaign flop — and also, what sparks your ideal customers to act.
I use my marketing and copywriting experience to help health coaches and holistic practitioners dial in how they talk about their transformative work, so they can show up confidently and know exactly what to say to attract clients they can help.
I’ve helped women go from posting good-yet-ineffective content, to finally taking off and having ideal clients reach out in the DMs.
This comprehensive checklist is something I give my own clients to help them cover their bases before posting on social media. It ensures they’re being strategic and consistent when they’re showing up, by sticking to the strategy we’ve built.
Use this whenever you’re about to write a post, or when you’re done writing a post.
It will help you think about your content like a strategist — someone who is intentional about their words, true to their own voice, and attracting dream clients organically.
(There’s also a built-in worksheet to help you keep track of your strategy notes!)
With this checklist, you’ll be able to:
Show up as an authority in your posts
Frame your work the right way so people understand why it’s valuable
Stop wasting your time rewriting and questioning how you’re showing up online
Be seen as the obvious choice for the exact people you can help
Translate your unique work into demand and sales
Sign up below to create content that attracts dream clients who don’t need convincing: