I came away from the wine industry with a lot more than a palate for Pinot. I also learned the value of using emotion in your marketing — and what happens if you overlook it.

Struggling to turn website visitors into paying clients? This checklist breaks down 5 essential homepage copy tips every health/wellness coach needs to write a coaching website that actually converts.

You know what makes a coaching homepage powerful? It’s not the credentials or awards — it’s this subtle shift that makes your dream clients feel seen and heard.

Your website looks great — but is it actually doing its job? Here are 5 common copy mistakes that quietly cost you clients (and how to make sure your words are working for you).

Struggling to attract dream clients? You might have a messaging gap — a hidden disconnect between what you say and what your audience actually hears. Check out my simple test to help find it and fix it.

If your content isn’t getting engagement, it’s not because you need more tips — it’s because it needs more connection.
Here are three simple yet powerful ways to reframe your messaging so it resonates emotionally and positions you as the go-to guide your people trust.

Your homepage has three seconds to grab a visitor’s attention — if it’s vague or confusing, they’re gone. Here’s how to nail the messaging so your dream clients stick around (and actually book with you).

Struggling to get clients to say “YES!”? You don’t need more copy — you need a strategy. Without a strong messaging foundation, your words won’t convert. Read on to fix your messaging and finally see results!

The best coaches don’t just share advice; they use powerful stories to educate, connect, and make their advice memorable. Here are 5 storytelling tips to convert more of your ideal clients.

Your emails are an incredibly powerful tool for connecting with clients, but are they unknowingly missing the mark? Here are 8 do’s and dont’s to improve engagement.

Your web pages are valuable real estate, but are you using them to their full potential? Here’s checklist of what you should always include.

Is your copywriting causing readers to drop off? Beyond typos or grammar mistakes, here’s how to audit your work to fix issues that can create wonky content.

There’s one big thing that’s making or breaking how much revenue your marketing brings in, and here’s how to think about it more strategically.

We’ve all seen the pitfalls of using AI, but do you know about these surprising ways you can harness it to create powerful content?

There are tons of ways we can refine and optimize your wine brand’s email strategy to make sure every send hits home. Here’s a quick reference to some of the big things I always check.

2024 has been quite a year. I spent most of it focusing on my business, my wedding, and my health/wellness, and here are the major pieces of content that truly guided me and got me through.

Is your wine email list not where you want it to be, numbers-wise? It’s not an overnight job, but we CAN make it happen quickly with this strategy in place.

Think SEO is scary and intimidating? I think it’s a great way to approach content with empathy — here’s why it works!

I bet you’ve never considered how astrology can transform your wine experience. If you're go-to bottles are feeling stale, here's how Libra season can inspire you.

My wedding has come and gone, but we still have the memories (and tasting guide) of my best wine tasting extravaganza to date.