Posting Regularly But Not Getting an Influx of Leads? Here’s the Missing Link

You’re posting 3-4 times per week, using AI to perfect and polish your drafts, engaging with the right people. So why isn’t your content helping you get more leads and clients?

It’s frustrating when it feels like you’re doing ALL the right things and it’s still not making a difference. Feels like you’re shouting into the void, right?

But you’re not doing it all wrong. Chances are, you’re just missing a key piece of the puzzle.

Your audience needs to hear certain things in your messaging before they feel confident enough to buy from you. Once you figure out those things and build them into your content, it’s amazing how that endless void suddenly feels like a room full of the right people.

I met a mindset and wellness coach who was posting regularly. She was getting likes and positive responses… sometimes. Other times, her posts got nothing. She couldn’t figure out why some messages stuck, and others didn’t.

And frustratingly, none of it was giving her the influx of clients she wanted (and badly needed).

It’s not like her posts were full of fluff. They were smart, she had solid insights, and the writing sounded like her.

But here’s the thing: If you’re sharing ideas without a brand messaging strategy behind them, it’s just ideas.

It’s not marketing. It’s teaching.

And teaching is a great way to build engagement — without follow-through.

What this wellness coach needed wasn’t more content or even better content.

She needed a strategy for her copywriting that was designed to get the right people in her audience to understand how she solved their problem. And move them to act. That’s conversion copywriting 101.

So we built her a messaging strategy.

Not a content calendar. Not a template pack. Not a library of prompts.

We made a system.

That’s when her posts stopped stopped sounding like “interesting ideas” and her audience got real interested in her wellness coaching program.

If you’re ready to make your posts finally convert into leads, here’s the cheat sheet to get started (and yes, it applies to AI copywriting, too):

Go Deeper

First, you have to get to the emotional core of your work, your unique approach, and your audience’s mindset. That’s where the language that actually moves people lives.

How do you do this? Start by asking the heavy questions, like how people are feeling before and after they work with you. When you lean into those deeper emotions attached to your work, the real nuances become more clear.

Create a Framework

If your copywriting changes every time you post, your audience can’t follow it. A framework gives your words a clear container to say the right things and stay on target with your sales and messaging strategy.

It’s important to outline the key words, phrases, and messages attached to your work. Use them as a guiding north star and make sure you’re consistently incorporating them in all your marketing and copywriting.

Map It to Your Voice

This is where a lot of strategy falls apart. If it doesn’t sound like your unique voice, you won’t feel confident saying it (and your audience won’t trust it).

If you’re always starting from scratch, it’s easy for your voice and message to slowly drift lose its consistency. One great way to stay on track is by programming ChatGPT with clear, specific instructions for the way you want to sound. Not sure how to do that? I actually created this free AI tool that guides you through the process and creates plug-and-play instructions for you!

Create Instructions For AI and Writing

AI doesn’t create strategy. It mirrors whatever you feed it.

If you give it surface-level ideas, you’ll get surface-level copywriting.

But if you give it a real messaging system, you’ll get consistent, emotionally accurate writing that actually moves people to act (not just lurk from the sidelines). And that’s the difference between content people just like, and content that leads them somewhere.

If your marketing feels “fine” or “good enough” but isn’t translating into more clients, it’s usually because you’re sharing ideas instead of building a message that carries people forward.

But if you want your words to lead people into your business, get in touch and let’s build your messaging strategy from the ground up.