Make Your AI Content Sound Like a Normal Person Wrote It

More and more people are skeptical that AI can write as well as a real copywriter or human.

And you know what? They’re right.

Because you have to be a pretty good copywriter yourself to get great AI results, even if you’re using all the templates and prompts floating around the internet.

And most entrepreneurs are not natural copywriters. Creative, yes. Good at writing, sure. Copywriters? Not exactly.

The people getting genuinely strong copywriting out of ChatGPT are usually skilled copywriters already. They’re using AI to leverage what they already understand about sales, psychology, and conversion copywriting. (Expertise that comes from experience, not a free webinar or a 5-step framework)

But you don’t actually need to sound like a professional copywriter in your content. You don’t even need to sound “professional.”

You just need to sound like a normal human talking to other humans. Which is something you already know how to do. You just have to learn how to do it in writing.

One of the biggest problems I see is that people lose perspective. You spend enough time staring at ChatGPT outputs, and suddenly even the most mundane writing starts to sound pretty decent. You tweak a sentence here, delete an emoji or em-dash, and think, “Yeah that works.”

I know because it’s happened to me. More than I care to admit.

Your brain adapts quickly and your standards lower without even realizing it.

That’s why editing your AI output matters more than the prompt you used. And a few small, intentional tweaks can take your writing from robotic to human in minutes.

Edit 1: Cut out “marketing voice”

You’ve probably noticed that AI loves polished language. Too much of it.

If a sentence sounds like it belongs on a corporate About Us page, it probably does. So start by identifying lines that feel impressive but don’t actually say anything. Sections that use phrasing you’d never say out loud.

Take those parts and ask yourself how you’d say that on a client call. Then, rewrite the sentence exactly like that.

If it feels messy or imperfect, you’re on the right track.

Edit 2: Add a specific, human detail

AI often stays vague, because vague is safe. And while it may strike you as impactful or profound, in reality humans connect through specifics.

Adding one small, real detail can instantly ground a paragraph in human experience and make it feel real instead of AI-generated.

For all the moments or experiences you’re alluding to in your content, include a few details that you’ve seen in real life. You don’t need a full story, just proof that you’ve been there.

Edit 3: Replace explanations with observations

While AI loves to explain things, the difference with humans is that we tend to notice things. We love visual language that makes us feel something.

But if your content sounds like it’s teaching too hard, it starts to feel distant or generic.

So instead of taking a concept and breaking it down into an explanation, try describing what it looks like in real life. What does it feel like? What are you thinking when you do it? What’s frustrating about it?

Edit 4: Break the rhythm

AI tends to write in very even, predictable sentence patterns. I’m sure you’ve started to recognize them — they’ve become the “AI tell” these days.

This is an easy fix. Read through your output and find sentences that you can make your own. If there’s a long sentence, break it into shorter thoughts. If there are a lot of short, choppy sentences (an AI favorite), rewrite them into a natural, flowing sentence.

If an idea is complex, break it into a simple sentence. If it’s a thoughtful concept, make it a long, winding sentence that builds on itself.

Play with it and have fun to keep your reader interested.

Edit 5: Break up the “balanced sentence”

Oh, AI LOVES a good symmetry line. That’s a sentence where both halves are perfectly matched, and it’s a dead giveaway for AI writing.

You know what I’m talking about…

“This approach not only saves time, but it also helps you create consistent content.”

“It’s not that you’re a bad writer. You just don’t have the right tools.”

Or when there are just too many sentences with groups of 3 examples.

Or when there are just too many short, punchy lines.

These are techniques that writers have always used for emphasis, but AI loves to overuse them. Having one or two in a piece of content is ok, but make sure you’re not overdoing it. That’s when the pattern becomes visible to your reader.

Remember, the goal isn’t perfect writing. The goal is to make your writing feel natural and like you.

AI can do a great job of getting you 75% of the way there. Then editing is what brings it home.

The more you practice making these small writing tweaks, the easier it becomes to spot what sounds off, even after you’ve been staring at ChatGPT all day. And that’s when AI actually becomes useful and speeds up your writing process — and supports the voice you already have.

👉 If you want support nailing down your authentic voice so people actually respond to you, I’ve got something that will help. Check out Voice Stamp, a free AI tool that guides you through a few questions then creates custom instructions you can paste into ChatGPT so your words finally start moving people to act.