Hi, I’m Chloe
I’ve been helping brands articulate their value and reach the right people for over a decade
Here’s one for you: What do wine and wellness have in common?
Ok, that riddle may have a few answers, but here’s mine:
After seeing both industries up close, I know they both need powerful storytelling and visceral connections.
I’ve spent over 10 years helping brands of all sizes connect deeply with their audience and turn engagement into revenue.
I started out as a copywriter at an ad agency, writing headlines for everything from cat food to car insurance, working my way up to running the content department at a marketing platform.
But something felt off. I was missing a spark, so I followed my palate, you could say.
I gave up a thriving marketing career, took a few high-level wine certifications, and started working in the wine industry. In my six years in the wine world, I helped top wine brands increase sales, promote tasting events, and stand out in a crowded industry.
I also learned the value of connecting with customers on a deeper, emotional level.
In the wine world, the most important part of selling wasn’t explaining the vineyard soil or grape fermentation process (aka the details). It was evoking the visceral and emotional experience of the product.
And guess what? As a unique service provider, you need the exact same approach.
Whether you’re selling nutrition guidance, mindset coaching, or hormone support, you’re selling the experience of your work and its results.
So now, I use my wine strategy and copywriting experience to help unique experts elicit an emotional response from the right people and get more clients.
For me, your work is personal
I’ve seen firsthand the tremendous impact the right guide can have on someone’s life. And it’s my mission to amplify the voices of women helping other women thrive.
A few years ago, I got off the phone with a nurse feeling stunned, confused, and scared. She said my cholesterol was extremely high — like, dangerously high. I received a list of “heart healthy” foods, was told to exercise more, and sent on my way.
I was shocked because I thought I was fairly healthy. I worked out, I ate salads, I didn’t eat red meat. Was it too much cheese? Not enough kale? I had so many questions, and everything in the doctor’s instructions was as generic as a Google search.
So I took it into my own hands. I didn’t yet know there are specialized coaches for this support.
Through extensive research, lots of meal planning, and some significant lifestyle changes, I managed to drastically lower my cholesterol on my own.
This isn’t a story about how to lower your cholesterol (although I’ll chat your ear off about it). This is about the importance of customized support for someone’s long-term well-being.
So many women are stuck in a lifestyle that’s severely impacting them. Stress, diet, confidence, work, purpose — the list goes on.
Many of those women don’t know what to do. They’re like me, staring at a diagnosis without any answers for implementing them. They need personalized support and don’t know where to find it.
Without the impact of work like yours, they’re destined to stay stuck in a harmful cycle.
I don’t want that to happen. I want them to find the support that’s right for them, so they can get healthy, feel confident, find their purpose, relieve their stress — all the things.
My mission is to connect those women with the unique support designed for them. Whether that’s the nutritionist who can finally help her create the right eating plan, the mindset coach who can unblock what’s holding her back, or the hormone coach who can revive her energy.
I’m here to amplify your unique voice so that the people who need your work can find you. So you can help more women thrive.
If you’re ready for your messaging and copywriting to finally reflect your unique offer and draw in the women you want to help, I’ve been looking for you.
Celebrating These Client Results 🎉
See Some Work in Action
Blue Chakra Studio Lead Magnet & Marketing Copywriting
JWaugh Education Website & Email Copywriting