Hi, I’m Chloe 

Your deeply thoughtful writer who brings a splash of wine to the table

Here’s one for ya: What do wine and wellness have in common? 

That riddle may have a few answers, but here’s mine:

After seeing both industries up close, I believe they both rely on storytelling and sensory connections.

I’ve spent almost 15 years helping brands of all sizes connect deeply with their audience and turn engagement into revenue.

I started out as a copywriter at an ad agency, writing headlines for everything from cat food to car insurance, working my way up to running the content department at a marketing platform.

But something felt off. I was missing a spark, so I followed my palate you could say.

I gave up a thriving marketing career, took a few high-level wine certifications, and started working in the wine industry. In my 6 years in the wine world, I helped top wine brands increase online sales, promote tasting events, and stand out in a crowded industry.

I’ve learned a few tricks along the way. Like, how the wine industry uses sensory storytelling to make a sale. Or how to connect with an audience emotionally and sell an experience.

So why am I dedicated to supporting women in the wellness space?

Email marketing strategy
Copywriter for coaches

For me, wellness is personal

I’ve seen firsthand the tremendous impact the right guide can have on someone’s life. And it’s my mission to amplify the voices of women helping other women thrive.

How to get coaching clients

A few years ago, I got off the phone with a nurse feeling stunned, confused, and scared. She said my cholesterol was extremely high — like, dangerously high. I got a list of “heart healthy” foods, was told to exercise, and sent on my way.

I was shocked because I was fairly healthy. I worked out, I ate salads, I didn’t eat red meat. Was it too much cheese? Not enough kale? I had so many questions, and everything in the doctor’s instructions were as generic as a Google search.

So I took it into my own hands. I didn’t yet know that there’s a specialized coach for this support.

Through extensive research, lots of meal planning trial and error, and some very significant lifestyle changes, I managed to drastically lower my cholesterol on my own.

This isn’t a story about how to lower your cholesterol (although I’ll chat your ear off about it). This is about the importance of customized support for your long-term health and wellness.

So many women are stuck in a lifestyle situation that’s severely impacting them. Stress, diet, confidence, work, purpose — the list goes on.

Many of those women don’t know what to do. They’re like me, staring at a diagnosis without any answers for implementing them. They need personalized support and don’t know where to find it.

Without the help of wellness coaches like you, they’re destined to stay stuck in a harmful cycle.

I don’t want that to happen. I want them to find the support that’s right for them, so they can get healthy, feel confident, find their purpose, relieve their stress — all the things.

My mission is to connect those women with the wellness support that’s made for them. Whether that’s the nutritionist who can finally help her create the right eating plan, or the mindset coach who can unblock what’s holding her back, or the hormone coach who can get her energy back.

I’m here to amplify your unique voice so that the people who want to work with you can find you. So you can help more women thrive.

If you’re ready for your messaging to finally reflect the nuance of your unique offer and draw in the women you want to help, I’ve been looking for you.

Certifications

  • Wine & Spirits Education Trust: Level 3

  • Wine Scholar Guild: French Wine Scholar

  • North American Sommelier Association: Italian Wine Specialist

  • Write Your Way to Freedom Certification

    Write Your Way to Freedom Copywriting Program