Want your clients to feel the power of your work — before they even book?
I turn the breakthroughs from your sessions into messaging that connects with the people who will benefit from your work.
With my Messaging Muse copywriting system, right-fit potential clients feel the transformation that makes them want to book now.
Your sessions are where the magic happens. It’s in how your clients feel seen, and leave changed.
But putting that into words? The nuance disappears and you don’t connect with the people you can genuinely help.
It’s so hard to express your work in a way that people can actually understand the transformation.
Outsourcing loses the authenticity, while going back-and-forth with AI drains your time and energy.
So you don’t know what to post, and promoting yourself feels like a full-time job you didn’t even sign up for.
No one’s ever helped you put the experience of your work into words before
It’s not that you “aren’t consistent enough” or “don’t know how to prompt AI.” You’ve never had someone draw out the golden threads — the stories, the perspectives, the details of how you create transformation.
When your message is rooted in deeply personal connections and emotional impact — that’s when it stops sounding like marketing and becomes something people actually feel, instead of scroll past.
What if your messaging carried the visceral experience of your work, so the right people instantly got it?
Would it mean a stronger community? Helping more people? More time to focus on making an impact?
Introducing Messaging Muse
The 5-Minute Copywriting System That Helps Wellness Entrepreneurs Connect With the Right People and Make a Bigger Impact
✔️ I create your unique brand messaging strategy, then program it into a fully custom AI copywriting tool that delivers messaging in moments
✔️ Option to add-on DFY website copywriting and/or DFY launch copywriting
Limited availability each month - submit a call request form to see if you’re a right fit.
With my Messaging Muse system you’ll:
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Have a clear message that expresses what you do and how you help clients (no more struggling to articulate your offer)
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Have enticing communications that convey the visceral experience of your work, tailored to your ideal clients (never generic)
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Communicate in a voice that reflects your unique mission, values and approach
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Know exactly what to say in posts, emails and more, all worded to be compelling (no more agonizing over a blank page)
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Create content in minutes, not hours, saving massive time and energy on promotions
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Stick to a consistent marketing schedule that makes you a clear authority to your audience and helps expand your impact
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Deeply connect with the right people so you can strengthen your community
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Use AI to make content fun and energizing (instead of draining)
Hi, I’m Chloe, and I’ve been helping brands articulate their value and reach the right people for over a decade.
My time as a copywriter and marketing strategist (plus a splash of time in the wine industry) led me to create a system that helps unique health & wellness experts clearly express the experience of their work so it connects with the right people.
As a wine writer, I learned a unique lesson about connecting with customers on a deeper, emotional level. In the wine world, the most important part of selling wasn’t explaining the vineyard soil or grape fermentation process (AKA the details).
The most important thing was evoking the visceral and emotional experience of the product.
And guess what? Health and wellness needs the exact same approach.
Whether you’re selling nutrition guidance, mindset coaching, or hormone support — you’re selling the experience of your work and the results. So now, I use my wine strategy to give health and wellness experts messaging that elicits an emotional response and brings in more clients.
Celebrating These Client Results 🎉
How does it all happen?
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So glad you asked! 😁 Here’s the nitty gritty:
1.) It starts with a deep-dive strategy call covering your work, perspective, and story. It’s a deeply personal and intuitive interview that gets to the heart of your brand. I’ll identify elements we’ll tie into a visceral message to form deeper connections with your audience.
2.) Then I build a messaging strategy that encapsulates your magic in clear talking points, so your messaging is always consistent, whether it’s a social caption or a sales page.
3.) Next, I program your messaging strategy into a custom GPT — your Messaging Muse. Along with knowing your strategy, it’s also trained on my approach for evoking visceral messaging and emotional connections. It’s nothing like generic chatGPT; it gives you professional copywriting designed to connect and convert.
4.) Then? It’s a choose-your-own adventure:
I hand off your Messaging Muse and you have access forever. You can go forth and create high-converting copywriting yourself. (Watch a demo here)
Or, I can manage all your copywriting so you’re free to focus on your work. Thanks to AI, it’s fast, strategic, and always on-brand.
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Within two weeks of our strategy call, you’ll get a custom-built AI writing assistant capable of delivering professional copywriting in minutes. Over the next month, we’ll fine-tune the messaging to ensure it’s exactly in line with your mission, voice, and values.
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Once your Messaging Muse is complete, it can write strategic copy for everything from sales pages to social captions, in just a few moments.
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I’m doing ALL the work up front here, so when you need copy, you’ll get it in moments! Just tell your Messaging Muse exactly what you want it to write - whether it’s a newsletter email, a blog post, or a social caption. It will give you a strategic draft written in your voice, as if a copywriter had done it.
It already knows hyper-specific details about your service, offer, audience, preferences, and more, plus how to write strategically like a professional copywriter. You can customize drafts further with specific details and give edits on wording or structure.
Larger projects, like website pages or email sequences, may take more refining to get the overeall objective just right.
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Oh yes! I use everything I learn about you and your brand to ensure your Messaging Muse sounds 100% the way you want it to. It always reflects your brand voice, maybe the voice you didn't know you had!
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Anything that would normally be written as part of your business promotions and marketing, we can create with your Messaging Muse.
Here are some favorite ways clients are using theirs:
Brainstorming client-getting marketing ideas
High-converting copy for IG posts, sales emails, and more
Messaging that feels natural and not salesy
Weekly social media plans and fleshed-out content
Messaging that captures the essence of their unique work, positioning, and voice
So much work taken off their plate and being fully supported
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Many clients see more inquiries and program sign-ups from their Messaging Muse-created marketing pieces! (But like any marketing service, there are other factors involved so I can’t guarantee results). They’re also saving HOURS of time on work that’s normally overwhelming and draining. That means more time to focus on clients, less time wasted on marketing yourself.
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I believe there’s no point in messaging that doesn’t sound 100% like you, which is why I created a system to express your unique voice. If, by the end of the Messaging Muse process, it doesn’t sound the way you want it to, I’ll refund your investment 100%.
Ready for messaging that sounds like you, conveys the experience of your work, and brings the right people into your world?
Messaging Muse
Your unique brand messaging strategy
Programmed into fully-custom AI tool
Create professional copywriting instantly
6 months email support
One-time investment: $1,000
Messaging Muse
+ DFY Website Copywriting
All of the above, plus done-for-you copywriting for your website (homepage, about, services/offers, welcome email)
One-time investment: $3,000
Messaging Muse
+ DFY Launch Copywriting
All of the above, plus done-for-you copywriting for your lead magnet, sales page, emails, and promotions.
One-time investment: $3,000
Limited availability each month - submit a request form to see if you’re a right fit.
Copywriting in Action
Blue Chakra Studio Lead Magnet & Marketing Copywriting
JWaugh Education Website & Email Copywriting
“Chloe completely captured the essence of my coaching AND stayed true to my voice—no easy feat! Her sales emails felt natural, not ‘salesy’. Within a week, I saw more sign-ups than usual, and the whole process felt effortless.”
— Shaina Leis, Life Coach