Make your clients feel the power of your work — before they even book
I turn the breakthroughs from your sessions into messaging that finally puts your unique work into words.
Get my DIY AI system or DFY Copywriting to express your voice and bring in the right clients.
Your sessions are where the magic happens
It’s in the way you show up. How your clients feel seen, and leave lighter, clearer, and changed.
But you try to put that into words? The nuance disappears.
It feels generic, scattered, or worse — like it could be anyone. It’s not you.
So you don’t know what to post. Promoting yourself feels like another job. And it’s not connecting with the people you can genuinely help.
You just want to translate your words into something people will actually feel
Maybe you’ve tried outsourcing your voice — to a writer, a coach, chatGPT — and it didn’t reflect your mission or values.
Or you’ve played the social media game and it still feels like your online presence is more of a shot in the dark than an actual marketing tool.
If your audience could just understand what happens in your sessions, they’d book in a heartbeat. But right now, they can’t see it or feel it. And that’s costing you clients.
No one’s ever helped you put the experience of your work into words before
The problem isn’t that you “aren’t consistent enough” or “don’t know how to prompt AI.”
You’ve never had someone draw out the golden threads — the stories, the perspectives, the details of how you create transformation.
If your message isn’t built on deeply personal connections that make the right people feel seen — they’ll scroll by.
Which sucks, because I’m guessing you can genuinely help them.
But when your messaging is built from the inside out, it’s rooted in the emotional impact of your work. That’s when it stops sounding like marketing, starts sounding like you, and actually brings in the people you’re meant to help.
What if your messaging carried the visceral experience of your work, so the right people instantly got it?
Would it mean more connection with your people? More client bookings? More time to focus on the work you love?
Hi, I’m Chloe, and I truly hate generic messaging.
It’s the enemy of authenticity. The wrong way to sell your unique offer. And the thing that makes the right people scroll past.
I would know — I’ve been a copywriter and marketing strategist for over a decade, including a splash of time in the wine industry.
Now, I help unique health and wellness coaches leverage their most authentic messaging so they connect with the right people on an emotional level, without wasting time on marketing that doesn’t work.
Wondering why I mentioned the wine industry? It’s not because I’m flexing my palate (although I’m always up to talk wine).
As a wine writer, I learned a BIG lesson about connecting with customers on a deeper, emotional level. In the wine world, the most important part of selling wasn’t explaining the vineyard soil or grape fermentation process (AKA the details).
The most important thing was evoking the visceral and emotional experience of the product.
And guess what? Health and wellness needs the exact same approach.
Whether you’re selling nutrition guidance, mindset coaching, or hormone support — you’re selling the experience of your work and the results. So now, I use my wine strategy to give health and wellness experts messaging that elicits an emotional response and brings in more clients.
Celebrating These Client Results 🎉
How does it all happen?
Here’s the nitty-gritty:
1.) It all starts with a deep-dive into your work, your perspective, and your story. Beyond a list of questions, it’s a deeply personal and intuitive interview that gets to the heart of your brand. Here, I identify the elements we’ll tie together into a visceral message to form deeper connections with your audience.
2.) Then, I build a messaging strategy that encapsulates the magic of your brand, in clear and concise talking points. This ensures your messaging stays consistent across all your marketing touchpoints, whether it’s a social caption or a sales page.
3.) Next, I program that messaging strategy into a custom GPT/AI tool, lovingly called Messaging Muse. Along with knowing everything strategic about your brand, Messaging Muse is trained on my approach for evoking visceral messaging and emotional connections. It’s nothing like generic chatGPT — it gives you professional copywriting designed to connect and convert.
4.) Then? It’s a choose-your-own adventure:
I can hand off your Messaging Muse, which you have access to forever. You can go forth and create high-converting copywriting yourself. (Watch a demo here)
Or, I can manage all your copywriting so you’re free to focus on your work. Thanks to AI, it’s fast, strategic, and always on-brand.
The result is messaging that finally sounds like you, conveys the unique experience of your work, and brings the right people into your community.
What are other people getting with their Messaging Muse & DFY Copywriting?
Brainstorming client-getting marketing ideas
High-converting copy for IG posts, sales emails, and more
Messaging that feels natural and not salesy
Weekly social media plans and content
More inquiries and sign-ups for their services
Saving hours on work that’s normally overwhelming
Messaging that captures the essence of their unique work, positioning, and voice
So much work taken off their plate and being fully supported
Once you have it, you’ll never again agonize over a blank page, struggle to articulate your offer, or post something generic.
You can actually stick to a real marketing schedule, feel great about your messaging, and truly connect with your community.
How can I support you?
Messaging Muse (standalone AI tool)
Brand strategy programmed into a fully-custom AI tool that creates high-converting content for you.
Comes with a user guide and 6 months of email support for adjustments.
One-time investment: $1,000
Messaging Muse
+ DFY Website Copywriting
Brand strategy programmed into a fully-custom AI tool, plus done-for-you copywriting for your website (homepage, about, services/offers, welcome email)
One-time investment: $3,000
Messaging Muse
+ DFY Launch Copywriting
Brand strategy programmed into a fully-custom AI tool, plus done-for-you copywriting for your lead magnet, sales page, emails, and promotions.
One-time investment: $3,000
Copywriting in Action
Blue Chakra Studio Lead Magnet & Marketing Copywriting
JWaugh Education Website & Email Copywriting
“Chloe completely captured the essence of my coaching AND stayed true to my voice—no easy feat! Her sales emails felt natural, not ‘salesy’. Within a week, I saw more sign-ups than usual, and the whole process felt effortless.”
— Shaina Leis, Life Coach