What Your AI Absolutely, Definitely Needs to Know (if you want good content)
You know that feeling when ChatGPT keeps giving you bottom-barrel content? It’s the actual worst.
The kind of content that technically answers the prompt… but it’s still pretty flat and vaguely embarrassing to publish.
And no matter how much feedback you give, or how many “expert prompts” you copy-paste, it feels like you’d be better off just writing the damn thing yourself. So you either keep wrestling with it and wasting way more time than you planned, or shrug and settle for what you’ve got (“It’s not that bad, right?”).
Until you eventually realize: that content’s not moving the needle at all, and now you’re stuck with generic content and no clients to show for it.
That’s where I was when I first started using AI. I thought it would speed up my copywriting, and instead, it doubled the time.
Plus, I realized my work was getting less engagement than it ever had before.
What a useless piece of crap, right? Why bother with it when, as a copywriter, I already had a strategy that had worked for years?
That’s when I realized my writing strategy didn’t need to be replaced by AI. It needed to be installed into it.
I wanted a way to get my same level of professional copywriting, but faster, more consistent, and even more effective. (Because… copywriters are human, and sometimes we forget parts of the brief, or have writer’s block, or have an off day… It happens)
I took a long look at the messaging process I’d built over the last decade of copywriting and marketing. A lot of it lived in my head, but a lot of it lived inside client systems and frameworks I was already using.
So I organized it into a comprehensive structure. And something surprised me.
Powerful marketing messaging is made up of five essential components that work together.
And when you instruct your AI on all of those components — as they relate to your business, of course — the quality of the output changes immediately.
Because it’s no longer scraping the internet for generic patterns. It’s using your strategy to create a totally unique output. And that’s what great copywriting is all about.
So if you want your AI to produce genuinely creative content, that sounds like you and actually connects with readers, these are the five things it needs to know:
1.) Your Audience Mindset
No, not just the demographics and surface-level pain points. I’m talking about what your people are actually thinking, wanting, fearing, hoping for. You’ve got to deeply understand this, and then make sure your AI knows all about it, too.
2.) Your Offer Value
What’s the real, meaningful transformation someone experiences from working with you? Not just the hour-long calls or custom plans. The deeper stuff, like how it will change their life.
3.) Your Unique Approach
This is where we talk about your lived experiences, your own perspective, and the patterns that have shaped how you do your work differently from everyone else. This is why people choose you.
4.) Conversion Power
This is the difference between a braindump and a well-written piece. One of them feels like a journal entry, and the other actually moves the reader toward making a decision. We’re talking emotional triggers, writing frameworks, the stuff the pros use. Your AI needs to know how to write for conversion if that’s your goal.
5.) Your Voice
The funny thing about voice is, we can pick up on it instantly. And for most people, it’s not something they can put their finger on, it’s a feeling that something feels right — or wrong. And when it’s right, people are much more likely to trust you and your offer.
Knowing what your voice sounds like is one thing. Knowing how to break it down into instructions that AI can replicate, that’s another thing. Which is why I created Voice Stamp, my free AI tool that analyzes your voice and generates custom instructions you can give ChatGPT. Problem solved.
Audience feels, offer value, unique touch, conversion chops, voice triggers… When your AI is trained on all five of these, it doesn’t sound like a robot anymore. It sounds like a collaborator who actually understands what you’re trying to say, who you’re talking to, and how to move them to act.
That’s the difference between fighting your AI and having it work with you.
(Incidentally, this is the baseline for how I program my Messaging Muse custom GPT, which gets my clients content that sounds like them and sells for them)