When the Algorithm Acts Up, Here’s Where to Double Down

A lot of people think they just need to game the algorithm to get ahead with their marketing. Jump on the latest trend, try these viral hooks, post more times every day.

And while some of those might get you a quick win, it’s not sustainable.

No one knows what the algorithm is going to do next, so it’s honestly impossible to truly “game” it.

But that’s ok.

You don’t need to.

You just need to be more strategic about your marketing.

And that’s more important than ever right now. Because whether the algorithm is good or bad, you have to make sure every touchpoint people do see tells a cohesive story.

That story needs to clearly explain the value of your work so the right people understand you. No matter which touchpoint the algorithm shows them.

When you have a structure connecting your content, each piece reliably lands with people, instead of confusing them.

This isn’t the time to waste precious impressions with scattered ideas or testing trends.

It’s the time to make sure every sentence connects and generates demand.

Here are a few key places where your underlying marketing strategy should be coming to life online:

In Your Content Themes

Be consistent when planning out your social media, email, video, and blog content. You want to make sure you’re using the same core ideas and keywords so that people (and the algorithm) recognize what you’re known for.

In Your Language

When writing your marketing content, mirror the way your audience talks. That means using phrases and terms they use themselves to talk about their problems, goals, and feelings. One great place to find these — pull from your client testimonials!

In Your Website

From the first header they see, to the final CTA button they click, the story on your website should always reflect your larger marketing strategy. This is where potential clients are doing their homework. If there’s one place to tie all the pieces together, this is it.

In Your Signoffs

Whether you have a weekly newsletter or a regular podcast, remember to connect each edition to your overarching marketing themes (even if it’s a little bit of a stretch, find the connection, it’s there!). That consistency will drive home the value of your work and how you help people.

In Your Lead Magnets

When introducing new faces to your world, make sure you’re greeting them with the right story about your brand. The focus of your lead magnet should tie into your strategy, and the messaging they see before/after signing up should continue that narrative.

In Your DMs

Whether it’s a conversation with a potential client or a cool person you’re just chatting with, use consistent terminology that aligns with your strategy when describing your work. This enforces your value across the board, so everyone knows who you help and how. (Plus it trains the algorithm on terms to associate with you)

One very important thing to remember: This isn’t about sounding salesy or icky!

When you have a marketing strategy built around your business and values, it’s actually the opposite. You use langauge that naturally reflects your personal perspective and what your clients feel — not what the latest marketing guru preaches.

That’s what we build in my marketing consulting sessions. After identifying the most magnetic triggers in your story that move people to act, we create a strategy for explaining your work so people always understand you. Then, we map it to a marketing playbook so you always know the right things to say to connect with potential clients.

If you want a clear plan for your marketing, check out my 1-Hour Strategic Review Session here.