4 Things I Would Fix First if Your Marketing Isn’t Getting You Clients

It’s scary when your marketing doesn’t feel like a reliable way to get new clients.

You might be putting in the work and spending a lot of time on content, but still have no idea why it’s not landing with people or translating into sales.

It took me a long time to figure out why my marketing wasn’t working. I knew something was missing, but no matter how many different approaches I tried, it was always the same:

A few likes, a few supportive comments, some traffic to my website, but no genuine interest in my services.

Which is really frustrating when you deeply believe in your work and people just aren’t understanding the value.

So I started tearing apart my marketing strategy, including all the assumptions I’d made about my audience.

And the moment I began obsessing over four specific elements, everything shifted.

That’s when people started finding me out of the blue. Ideal clients sent DMs saying they loved my profile and wanted to work with me. People who had been lurking in my audience for months finally pulled the trigger.

And I learned exactly what kind of marketing content would reliably bring in the right people.

If you’re ready to sharpen your marketing so it regularly gets clients like that, here are those four places I’d tell you to start with:

The way you’re articulating your client’s situation

This is how your capture someone’s attention and make them feel seen. When you describe the exact struggles and feelings they’re experiencing now, that’s how they feel like you get them. And that’s when they start to trust you and see you as the authority who can help them.

This isn’t rocket science, either. Start by looking at transcripts from client calls. Look at your DMs. Look at testimonials. When you listen to what they’re actually saying (and reflect it back to them), you’re already ahead of the competition.

The thing your client actually wants

Yes, you know what your work gets for them. Better health, less stress, more clarity. But there’s always more to the story.

They’re not just trying to improve their cholesterol — they want to make their health easier to manage. They’re not just trying to fix their burnout — they want to figure out what a balanced life looks like for them. You get the picture.

When you dive a few layers deeper, that’s where the real desire lies. And that’s what your marketing needs to talk about if you want people to respond.

How you talk about the transformation you get them

This goes hand-in-hand with the point above. A lot of people talk about the outcomes they get for people, without thinking about how it conncts with what clients are actively thinking about. That’s why it’s not landing.

Telling your audience you’ll get them better gut health doesn’t matter when all they’re thinking about is how tired they are at 3pm. Telling them you’ll help their employees avoid burnout doesn’t resonate if they’re only concerned about their organization’s bottom line.

They key here is talking about the identity shift they’ll get as it relates to what they already want. Anything else is just noise they’ll scroll past.

Your mf hooks

Sorry not sorry, but I’ll never stop talking about your hooks (and headlines)! They are so important, I can’t stress this enough.

I’m begging you to please:

• Stop making them a generic title

• Stop treating them as a basic opening sentence of a paragraph

• Stop making them a journal-entry thought

That approach is taking your audience’s attention for granted. It works with family and friends who already like you. But a random stranger on the internet has no reason to believe the following words will be interesting to them.

Instead, your hook needs to directly relate to something your ideal client cares about, whether it’s a pain point, desire, question, hesitation, or goal. Open a loop by presenting a problem. Hint at your solution. Initiate curiosity.

Look at what I did here: It’s scary when your marketing doesn’t feel like a reliable way to get new clients. The loop is opened, we all feel that, and we all want to know how to solve that problem.

The rest of your strategy?

These four pieces are the places I always start when I’m building a strategy, because they’re the most impactful. But there’s more that we need to include, like your history and expertise, the things blocking your clients from saying yes, how to activate them to buy, and more.

When all the pieces are working together, every point of your customer journey moves people towards pulling the trigger.

Want a call with me to get expert help without any more second-guessing?

That’s what my 1-Hour Conversion Roadmap session is for. We discuss your business and marketing, and I’ll give you the shifts for getting your next client from your marketing.

Apply now if you’re ready to sharpen your marketing so it reliably brings in clients for you.