Copywriting For Women in Wellness Whose Unique Work Is Frustratingly Hard to Articulate
You don’t fit in a box, and neither should your voice.
Drawing from a decade of copywriting and time as a wine writer, I use a sophisticated framework to bring out your most authentic messaging that converts the right people into clients.
“Chloe helped with updating my service description, email blast, and Instagram post—my registration increased 5x!”
— Jessica Waugh, JWaugh Education
You’re here to change lives — not be a freakin’ marketing director.
Yet your time is drained trying to come up with compelling content and rewriting that chatGPT draft for the seventh time. You invested in all the right things, but it’s not translating into client bookings.
It’s an endless battle showing up online to promote your business the right way. To be consistent, say the right things, follow the right strategy…
Imagine feeling calm and confident because you have content available at your fingertips, designed to grow your business for you.
I help you help others.
I help health and wellness coaches who do good in this world — but are stretched thin managing how they show up. And struggle to actually put that work into words.
Because posting, emailing, updating, refining — it’s a lot to manage! All that selling takes time and energy.
So I take it off your plate, while you focus on your work.
From corks to conversions.
I’ve been in marketing, branding, and copywriting for over a decade, including some delicious time as a wine copywriter.
To sell wine, it’s not about listing vineyard facts or grape details. I needed to evoke the senses and emotions of the product, creating a visceral experience for the reader.
And that’s something that definitely rings true for Health & Wellness coaches and service providers too.
By borrowing from wine’s visceral storytelling, I created a framework to make your content grab attention, tap into emotion, and turn browsers into buyers.
After working with dozens of brands, I’ve…
✔ Grown organic traffic by 250%
✔ Increased click-through rates by 700%
✔ Boosted web engagement by 115%
✔ Tripled and quadrupled client program sales
Because sometimes, you just need a splash of wine to get the message across… 😉
“Chloe completely captured the essence of my coaching AND stayed true to my voice—no easy feat! Her sales emails felt natural, not ‘salesy’. Within a week, I saw more sign-ups than usual, and the whole process felt effortless.”
— Shaina Leis, Life Coach
If you’re stretched thin but ready for your words to finally bring in clients — this is for you.
Maybe your website messaging is way outdated and needs a serious refresh.
Maybe you need to show up online more consistently or confidently to grow your business.
Maybe you’re struggling to articulate your incredibly unique work.
Powered by AI, customized for you, designed to sell like never before
While other copywriters are declaring AI is the downfall of civilization, I’m embracing it. Because not only is it super powerful, but it’s an amazing tool for copywriting. And I train it to give me exactly what I want.
Sure, anyone can customize their AI voice and brand instructions. But I’m the only one who gets your AI a little tipsy on wine…
For every copywriting project I do, I create a completely custom AI assistant that knows your unique messaging, offer, voice, and sales psychology. I also program it with my signature framework for evoking visceral content, from my time in the wine industry.
This tool is my secret to giving you consistent, professional, high-converting copywriting for all your marketing needs. We collapse hours of work into minutes, so you get messaging that…
Sounds like you, not a generic robot
Saves hours of time
Deeply connects with the right people
Positions you as the no-brainer choice to ideal clients
Gives you freedom to focus on your business, clients, and yourself
“My messaging is so much more clear, and I’m more confident speaking about what I do. Chloe took so much off my plate and made me feel completely supported.”
Jessica Waugh, JWaugh Education
Ready to stop spinning and start selling?
Start with your free AI-powered homepage edit, or contact me to get your messaging working as hard as you do.
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Ideal if you need a quick, personalized review to make your homepage more compelling to your audience. Get it now.
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Get an AI assistant that writes strategic content in your voice. Learn More.
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Done-for-you copywriting for your homepage, about page, and service pages. Learn more.
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Done-for-you copywriting to grow your brand, including lead magnet promotions, sales page, and emails. Learn more.
“Chloe far exceeded our expectations at W&S… Her creative use of digital strategy helped us boost our sales significantly.”
— Joshua Greene, Publisher & Editor of Wine & Spirits Magazine
My guarantee to you
I work with people I truly want to see succeed, so I promise I’ll work until you’re confident about every implementation. From celebrating your email stats to commenting on every Reel, you have my full support and attention 🤗